Two guys, fed up with the artificial premixed drinks available in the market, decided to bring about a revolution in the world of Ready to Drink beverages. Before they embarked upon their journey to create the ‘perfect premixed drink’, they interacted with thousands of young consumers who clearly detested the synthetic tasting, boring flavoured, fizzy RTD’s that had an overload of sugar.
En route, the duo deeply studied the growing trends in the food and beverage space for all things craft – be it beer, soft drinks, spirits or the delicious stuff that was being served to the millennials in bars and restaurants all over the world. The inspiration also came from the nostalgia of a bygone era – a time of purity, art deco and cocktails.
Global experts in mixology and blend development were commissioned with a clear brief to develop authentic, natural tasting, premium drinks with no trace of added sugar, preservatives or gluten. After two years of relentless pursuit and consumer research coupled with hundreds of tasting sessions and thousands of turned down recipes, they finally gave their nod to a set of blends that were truly artisanal.
Discover refreshingly premixed craft cocktails that are made in small batches with love and care.