Two guys, fed up with the artificial premixed drinks available in the market, decided to bring about a revolution in the world of Ready to Drink beverages. Before they embarked upon their journey to create the ‘perfect premixed drink’, they interacted with thousands of young consumers who clearly detested the synthetic tasting, boring flavoured, fizzy RTD’s that had an overload of sugar.

En route, the duo deeply studied the growing trends in the food and beverage space for all things craft – be it beer, soft drinks, spirits or the delicious stuff that was being served to the millennials in bars and restaurants all over the world. The inspiration also came from the nostalgia of a bygone era – a time of purity, art deco and cocktails.

Global experts in mixology and blend development were commissioned with a clear brief to develop authentic, natural tasting, premium drinks with no trace of added sugar, preservatives or gluten. After two years of relentless pursuit and consumer research coupled with hundreds of tasting sessions and thousands of turned down recipes, they finally gave their nod to a set of blends that were truly artisanal.

Discover refreshingly premixed craft cocktails that are made in small batches with love and care.

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PARITOSH BHANDARI

Management graduate and award winning marketer. 15 years of corporate experience with SAB Miller, Levi’s, Sony, Bennett Coleman etc. Managed Sony, Dockers, Levi’s, Fosters and Peroni Nastro Azzurro brands. Launched Playstation and Levi’s Strauss Signature in India. First hire of an Indo Italian 50:50 JV. Conceptualized and launched India’s 1st Super Premium Vodka : Artic® and built a team of 30 from the scratch. Loves alcohol, badminton, cooking and travelling, not necessarily in that order.

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VISHAL MAIR

Entrepreneur with fifteen years of experience in developing businesses. Over six years specializing in consulting on strategic market entry opportunities for leading premium international Alco-Bev brands in select markets in UK, Europe and North America. Worked on consulting assignments with leading spirits and beer brands. Developed good relationships with International Brand Owners, Distributors, Flavour Houses, etc.

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